Background

 

I operate in the center of creativity, media and technology where I enjoy developing bold data- and result driven strategies and digital formats using the most innovative technologies at hand. I am a huge advocate of social media and marketing technology like Artificial Intelligence, Virtual Reality and Augmented Reality. I share my experience by writing my personal blogs and professional columns for media platforms. Next to that I like giving keynote speeches at marketing events and universities.

I work at Mirabeau, a Cognizant digital business where I lead the Travel & Hospitality business from the office in Amsterdam.

Previously I served as managing partner of innovation agency TABWORLD and as a commercial and strategic account director for Retail-, FMCG- and financial brands at advertising agencies Euro RSCG, Grey Worldwide, TBWA\​ and Young & Rubicam. Managing client portfolios up to 6 Mio. annual turnover. I am fortunate to have worked with many talented agency colleagues and clients to develop highly effective campaigns and win awards such as Cannes Lions, Effie Awards, EuroBest, New York Festivals & ADCN.

My keynotes are different from any other keynote speech because they come with live audience demonstrations. My audience receives a creative technology application that they will use during the presentation to experience the different facets of creative technology.

Formats: 
– Creative Technology Tour
– Trends in Perspective 2014, 2015, 2016, 2017
– Consumer experience & Virtual Reality

Professional keynote speaker:
– NIMA Summerschool Webinar (Audience rating 8+)
– BSU Klantcommunicatie 3.0 (Nominated KPN Channel Award 2015)
– Challenge Awards 2015
– Appril
– ATPi Events Lab
– KPN Excellence Academy
– Tele2 Marketing Meeting
– National Geographic Innovation Session
– Edinburgh Interactive
– Augmented Media Experience (Achmea, Ikea, KLM, Philips)
– Geonext
– Den Haag Telecom
– Metaio InsideAR (2 Years)
– Layar Augmented Reality Events

Academic guest speaker at: 
– Lund University
– Erasmus University
– Nyenrode University

Columnist: 
– Nederlands Medianieuws
– Adformatie
– Socialmedia.nl
– Marketingtribune
– Several International media titles.